As mobile devices continue to become the primary method for users to engage with your brand, it’s critical to establish a mobile strategy. This mobile strategy should define your brand experience when accessing your content through a smartphone, tablet or phablet. Our team will work to help establish your strategy and determine the most effective method for your organization to ensure that users can continue to effectively interact with your brand in a mobile environment.
When looking at the delivery platform for your mobile content, we want to specifically consider the technology which will be used whether it be responsive design, a mobile site, or an app based approach. In many cases a combination of both a web site strategy, in addition to an app, will be most effective in giving users an optimal experience. Certain functionality and content will be more appropriate in an app format vs directly off of your web site. Simultaneously, users will continue to access your web site from a mobile device so a mobile site strategy is critical whether it be a standalone mobile site or a responsive design.