4 Reasons To Take Advantage of First Party Data
December 7, 2021
Brands doing business online have the advantage of owning, customizing, and improving the entire customer journey from awareness to long-term customer retention thanks to the available first-party data collected at nearly every touchpoint.
3 Key Customer Experience Metrics To Measure For Acquisition And Retention
September 3, 2021
Every business owner has heard of the “power of word of mouth” when it comes to spreading the word about a business. A positive or negative word about a customer’s experience with a business can have major impacts.
How The Apple iOS 14 Update Impacts Your Paid Ad Strategy
May 21, 2021
Marketing your business online means utilizing both an organic and paid strategy to generate new leads and drive revenue for your business. While organic marketing is effective at growing your brand awareness and attracting new prospects, it is paid advertising that really drives the most conversions, leads, and transactions for a business. Needless to say, most digital marketing strategies rely heavily on paid marketing and advertising.
Call Tracking Best Practices and Tools
March 9, 2021
If you are launching or growing a business, online or offline, the most important measure of success is ultimately the sales and revenue that your business generates. The key to generating those sales is targeting and reaching an audience of your ideal customers. This means running marketing campaigns that get your business noticed and people taking action. With a number of marketing platforms at your disposal, you want to leverage the platforms that allow you to build a strategy that attracts the greatest number of leads for your business.
Benefits and Best Practices of using Google Tag Manager
March 9, 2021
When you are running a business you’ll find yourself wearing many, many different hats, but you’ll find that some things, like coding or developing your website, are just outside of your wheelhouse. You are not alone. No matter what industry you are in, or what you do or sell, you need a place online where your customers can reach you to find out more about your business, or to take action. Not every action may result in a lead or a purchase, and because of this, your business should also be ready and able to track how your visitors are interacting with your website.
5 Key Metrics to Track When Analyzing Your Digital Marketing
August 28, 2020
Marketers, strategists, and advertisers everywhere could spend hours planning and executing campaign after campaign for brands, but without tracking viable data, no scale, budget or level of promotion could be considered “successful” to a business owner. While the graphs and charts are the least appealing part of the job, they are the most essential. Whether you love it or hate it, the answers to any new or ongoing campaign lie within the data.
Getting Started with eCommerce Marketing Automation
August 28, 2020
Engaging prospects, leads, and customers is critical to digital marketing success, especially when you own an online store. The bread and butter of many online marketing strategies is executing campaigns that attract and convert prospects. Marketing automation provides marketers and business owners with the ability to send out more personal, timely, and relevant content to those individuals who matter most. With the power of marketing automation, eCommerce owners are able to enhance their customer experience. They are also able to develop deeper, more impactful relationships with customers while driving positive sentiment and revenue.