How trackable are your marketing efforts?
Tracking & analytics are at the core of any successful marketing plan. Understanding the performance of your digital assets as a whole, as well as the individual channels and campaigns which are part of your marketing mix, will be your feedback loop to make decisions on which campaigns to scale, which to adjust, and where to cut or reallocate.
The Idealgrowth team works with you to ensure that you have a complete cross platform view of your digital performance. We ensure that all available tracking and conversion codes are in place, and that you are maximizing the tracking capability of your digital platforms. Using the Google suite, as well as a combination of in-house tools, we will ensure that you have the data you need to make effective results driven decisions paired with consultative guidance on forward looking adjustments.