Paid search campaigns that convert.

Paid search is one of the most direct digital conversion channels available to your brand. Correctly structured campaigns can place your products and services, in real time, in front of customers who are genuinely interested. The critical aspect of maximizing your opportunity within the paid search space is to be able to create a campaign strategy which accurately targets your true audience and creates a content experience which engages the user and re-enforces their purchasing / inquiry decision. The impact of an effectively structured campaign can mean the difference between a scalable conversion cost which can lead to true profit growth, or a campaign which exhausts budget with little results. In order to ensure we implement an effective strategy for your brand, we work closely with your strategic marketing team across all key planning and optimization phases of the campaign, including:

  • Opportunity analysis
  • Audience targeting
  • Keyword & campaign structuring
  • Messaging strategies
  • Landing page funnels
  • Tagging & tracking configurations
  • Re-marketing & custom audiences
  • Data based campaign optimization