As mobile devices continue to prevail as the primary method for users to engage with your brand, it’s critical to establish a comprehensive mobile strategy. Your mobile strategy should define your brand experience when accessing your content through a smartphone, tablet or phablet. Our team will analyze your core objectives and create an experience which re-enforces your key mobile user flows, as well as communication and conversion goals.
When looking at the delivery platform for your mobile content, we wantto specifically consider the technology which will be used whether it be responsive design, a mobile site, or an app based approach. In many cases a combination of both a web site strategy, in addition to an app, will be most effective in giving users an optimal experience. Certain functionality and content will be more appropriate in an app format vs directly off of your web site. Simultaneously, users will continue to access your web site from a mobile device so a mobile site strategy is critical whether it be a responsive design or a standalone mobile site.