How To Use An eCommerce Quiz To Drive Leads & Sales

September 3, 2021

With so much consumable content available online, it’s up to brands to find creative ways to stand out, get noticed, and generate engagement.

How The Apple iOS 14 Update Impacts Your Paid Ad Strategy

May 21, 2021

Marketing your business online means utilizing both an organic and paid strategy to generate new leads and drive revenue for your business. While organic marketing is effective at growing your brand awareness and attracting new prospects, it is paid advertising that really drives the most conversions, leads, and transactions for a business. Needless to say, most digital marketing strategies rely heavily on paid marketing and advertising.

Call Tracking Best Practices and Tools

March 9, 2021

If you are launching or growing a business, online or offline, the most important measure of success is ultimately the sales and revenue that your business generates. The key to generating those sales is targeting and reaching an audience of your ideal customers. This means running marketing campaigns that get your business noticed and people taking action. With a number of marketing platforms at your disposal, you want to leverage the platforms that allow you to build a strategy that attracts the greatest number of leads for your business.

Benefits and Best Practices of using Google Tag Manager

March 9, 2021

When you are running a business you’ll find yourself wearing many, many different hats, but you’ll find that some things, like coding or developing your website, are just outside of your wheelhouse. You are not alone. No matter what industry you are in, or what you do or sell, you need a place online where your customers can reach you to find out more about your business, or to take action. Not every action may result in a lead or a purchase, and because of this, your business should also be ready and able to track how your visitors are interacting with your website.

Strategies to Optimize Your Google Shopping Feed

October 27, 2020

Selling your products online means making sure you are maximizing every opportunity to get your e-comm shop seen by your potential customers. Google Shopping campaigns allow you to position your shop for increased discoverability, better opportunities for awareness, and also allows you to stay competitive in your pricing to boost your sales conversions.

Re-engage users through an effective remarketing campaign

July 25, 2019

Did you know up to 90% of users who visit a site will not take any action? Additionally, evidence shows that only 2-4% of sites visited will result in transactions. The statistics seem slim, but solid marketing techniques have been identified and proven to draw in users and generate great results. One effective strategy is initiating a re-marketing campaign.