Strategies to Optimize Your Google Shopping Feed

October 27, 2020

Selling your products online means making sure you are maximizing every opportunity to get your e-comm shop seen by your potential customers. Google Shopping campaigns allow you to position your shop for increased discoverability, better opportunities for awareness, and also allows you to stay competitive in your pricing to boost your sales conversions.

How to effectively implement a Local SEO strategy

September 11, 2020

For small businesses with a physical location, one of the biggest struggles is how to get more of your prospective customers and clients to know who you are and visit you where you are. With the right strategy in place, local SEO can be the answer to your struggle.

Google Traffic and Rankings – 1Q17 Review

May 1, 2017

If you are a website owner, getting steady growth in site traffic and a top ranking within Google, is something you always strive for. For you to get a higher ranking, a true and genuine approach to content development and site growth is the only way. With this in mind, we are detailing some of the recent updates to the Google search algorithm impacting site rankings. Read below to learn more.

State of Search for 2019 & 2020

August 9, 2019

Search Engine Optimization (SEO) is constantly evolving. It has become a science measured by various components given the changing tides of consumer preferences and search engine algorithms. Elements of SEO that worked well in the past have died or simply evolved. Some outdated elements that are still in use have the potential to harm or even kill rankings. Many strategies and tactics have become labeled as short-term trends that are studied and re-evaluated to meet optimal standards.