Marketing Strategy.

How Your Brand Can Win On Instagram In 2022

July 21, 2022

Social media marketing can be a great source of website conversion and sales, but not every business is using social media effectively. If your marketing strategy is looking for a boost in awareness, acquisition, and conversion, look no further than Instagram to get your brand to the next level.

How To Create A Welcome Series That Converts

July 21, 2022

Email continues to be the most effective way to communicate with potential leads. Welcome series are an effective way to introduce your brand and build relationships with new subscribers. They can also help you build trust and credibility with your audience, increase engagement and drive conversions.

4 Ways To Grow Your SMS List For Your Ecommerce Business

December 8, 2021

Ready to take the leap and grow your lists with text message marketing? If you’re looking to expand the way you capture leads and generate new revenue for your business, it’s time to look into pairing SMS marketing with your current email marketing efforts.

4 Reasons To Take Advantage of First Party Data

December 7, 2021

Brands doing business online have the advantage of owning, customizing, and improving the entire customer journey from awareness to long-term customer retention thanks to the available first-party data collected at nearly every touchpoint.

3 Best Practices For Email Segmentation

December 7, 2021

Getting your visitors to opt-in to receive your newsletter is the first step towards getting them to become a customer. But once you have them on the list, how do you get them to actually open the emails and view your messages?

How To Build Your Lists With Email Opt-ins

December 7, 2021

Before you can nurture those prospective buyers towards the purchase, or build your owned audience channels, you have to capture your lead’s email address.

The Gift That Keeps On Giving: How To Repurpose Your Content

December 7, 2021

Good content has a long lifespan. When your digital brand depends on the content to get seen and attract new leads, you need to ensure that your content can stand the test of time and not get buried under more and more content.

How to Develop An Effective Customer Loyalty Program

September 3, 2021

Having a good customer loyalty program in place can generate tremendous growth for your bottom line by not only reducing your marketing and sales budget but also improving the customer experience.

How To Use An eCommerce Quiz To Drive Leads & Sales

September 3, 2021

With so much consumable content available online, it’s up to brands to find creative ways to stand out, get noticed, and generate engagement.

3 Key Customer Experience Metrics To Measure For Acquisition And Retention

September 3, 2021

Every business owner has heard of the “power of word of mouth” when it comes to spreading the word about a business. A positive or negative word about a customer’s experience with a business can have major impacts.

The Value of Adding A Subscription Model to Your E-Commerce Business

September 3, 2021

The number of online buyers signing up for subscription services is steadily climbing. With millions of people subscribing to SaaS platforms like Netflix and Disney+, the concept of paying a flat monthly fee for a service or product you enjoy just makes sense to consumers.

Content Promotion Strategies for 2022

September 3, 2021

One of the core reasons why many businesses fail at their content promotion is because their content falls short. It’s unappealing, irrelevant, and misses the mark on what their audience really needs and wants.

The Power of Publishing Evergreen Content

September 3, 2021

If you want your business to get noticed, and attract new visitors without constantly spinning the content wheel, you need to develop an evergreen content strategy. Evergreen content is a powerful tool that can be used as a foundation for traffic growth, audience growth, and increase the authority of your brand and website.  

How The Apple iOS 14 Update Impacts Your Paid Ad Strategy

May 21, 2021

Marketing your business online means utilizing both an organic and paid strategy to generate new leads and drive revenue for your business. While organic marketing is effective at growing your brand awareness and attracting new prospects, it is paid advertising that really drives the most conversions, leads, and transactions for a business. Needless to say, most digital marketing strategies rely heavily on paid marketing and advertising.

Benefits and Best Practices of using Google Tag Manager

March 9, 2021

When you are running a business you’ll find yourself wearing many, many different hats, but you’ll find that some things, like coding or developing your website, are just outside of your wheelhouse. You are not alone. No matter what industry you are in, or what you do or sell, you need a place online where your customers can reach you to find out more about your business, or to take action. Not every action may result in a lead or a purchase, and because of this, your business should also be ready and able to track how your visitors are interacting with your website.

5 Key Metrics to Track When Analyzing Your Digital Marketing

August 28, 2020

Marketers, strategists, and advertisers everywhere could spend hours planning and executing campaign after campaign for brands, but without tracking viable data, no scale, budget or level of promotion could be considered “successful” to a business owner. While the graphs and charts are the least appealing part of the job, they are the most essential. Whether you love it or hate it, the answers to any new or ongoing campaign lie within the data.

Getting Started with eCommerce Marketing Automation

August 28, 2020

Engaging prospects, leads, and customers is critical to digital marketing success, especially when you own an online store. The bread and butter of many online marketing strategies is executing campaigns that attract and convert prospects. Marketing automation provides marketers and business owners with the ability to send out more personal, timely, and relevant content to those individuals who matter most. With the power of marketing automation, eCommerce owners are able to enhance their customer experience. They are also able to develop deeper, more impactful relationships with customers while driving positive sentiment and revenue.

Embracing Online Marketing For Business Continuity

June 24, 2020

Making digital marketing a primary focus to drive revenue and traffic to your retail space is by no means a new concept for offline brands, but the on-going pandemic has only amplified online marketing as a mandatory initiative for the survival, and growth of many brick and mortar businesses. What we are seeing now is that it is more important than ever that companies treat their online channels and touchpoints as a priority and not a luxury.