Marketing Strategy.

5 Key Metrics to Track When Analyzing Your Digital Marketing

August 28, 2020

Marketers, strategists, and advertisers everywhere could spend hours planning and executing campaign after campaign for brands, but without tracking viable data, no scale, budget or level of promotion could be considered “successful” to a business owner. While the graphs and charts are the least appealing part of the job, they are the most essential. Whether you love it or hate it, the answers to any new or ongoing campaign lie within the data.

Getting Started with eCommerce Marketing Automation

August 28, 2020

Engaging prospects, leads, and customers is critical to digital marketing success, especially when you own an online store. The bread and butter of many online marketing strategies is executing campaigns that attract and convert prospects. Marketing automation provides marketers and business owners with the ability to send out more personal, timely, and relevant content to those individuals who matter most. With the power of marketing automation, eCommerce owners are able to enhance their customer experience. They are also able to develop deeper, more impactful relationships with customers while driving positive sentiment and revenue.

Embracing Online Marketing For Business Continuity

June 24, 2020

Making digital marketing a primary focus to drive revenue and traffic to your retail space is by no means a new concept for offline brands, but the on-going pandemic has only amplified online marketing as a mandatory initiative for the survival, and growth of many brick and mortar businesses. What we are seeing now is that it is more important than ever that companies treat their online channels and touchpoints as a priority and not a luxury.